Straightforward, practical finance support from someone who co-founded, scaled, and exited a B2B SaaS company to Parthenon Capital. We start with your goals and work backwards to build a roadmap to get there.
No pressure, no pitch. Just a conversation about where you are and where you want to go.
As they navigate fundraising, growth, and exit readiness.
Reality check: The valuation on your term sheet matters. But how much you own and how clean your numbers are often matter more for what you actually take home.
Ongoing strategic finance support for founders who want a seasoned CFO without the full-time hire.
Monthly deep dives, rolling forecast, cap table and runway oversight, and support for high-impact decisions like fundraising, growth, and pricing.
For getting started with advisory work.
20–30 minutes to understand your company, goals, cap table, and what's keeping you up at night.
Review your financials, model, and cap table. Then a simple 60–90 day plan for what we'd tackle first.
Clean reporting, a usable model, clear runway, and a view of dilution and founder outcomes.
Monthly deep dives (or weekly during a focused engagement) plus support between meetings so you're not making big calls alone.
I've lived the cycle: starting up, surviving short runways, navigating diligence and term sheets, scaling internationally, and ultimately getting a deal done.
My work now is to help you get out of spreadsheet chaos and into a simple finance system, model dilution so you know what each round really costs, build investor-ready financials and a credible story, and prepare for a capital raise or exit long before it's time to go to market.
Co-founded and served as CFO of Etix, a B2B SaaS company, for 18 years through its sale to Parthenon Capital in 2017. Scaled the company to 100+ employees with international operations in China, Ireland, Germany, the Netherlands, and Japan. Raised capital from angels, VCs, strategic investors, mezzanine lenders, and private equity. Now a fractional CFO to SaaS, tech, and AI founders scaling, raising, or exiting — and the founder of Founder Model, a financial planning tool for founders modeling cap tables, dilution, and exit outcomes.
No pressure, no pitch. Just a straightforward discussion about where you are, where you want to go, and whether I'm the right person to help.
Book a 20-min Intro CallIf there's a fit, I'll outline a simple starting plan. If not, you'll still walk away with a clearer view of what matters next.
Email: greg@paradigmaf.com
LinkedIn: Connect with me on LinkedIn
Schedule directly: Book a 20-min intro via Calendly